PERLICK

Perlick Commercial Bar, Beverage & Refrigeration Equipment; Authorised Dealer | Jacio Indicius

Milwaukee, Wisconsin. A city with a history inseparable from the craft of brewing, the culture of the bar, and the engineering tradition that built American manufacturing into a global force. It is here, in 1917, that Robert K. Perlick; a German immigrant who had spent years mastering tool shop craft before establishing his own business with a combined $2,000 investment; founded what would become the most influential commercial bar and beverage equipment company in American history. One hundred and eight years, five generations of family ownership, and more than a century of unbroken innovation later, Perlick Corporation stands as the definitive authority in commercial bar, underbar, beverage dispensing, and refrigeration equipment; a company whose products have shaped how bars, restaurants, stadiums, hotels, and entertainment venues around the world serve beverages.

The Perlick story is not simply a story of survival across a century of commercial transformation. It is a story of consistent, category-defining innovation that has repeatedly changed the way the beverage industry operates. Perlick pioneered the modular underbar system; the design concept that gave bar operators the flexibility to configure their workspace to their specific service requirements, rather than adapting to standardised equipment footprints. It introduced the Century Beer System in the 1960s; the first glycol beer system capable of transporting perfectly cold, perfectly conditioned beer 100 feet from cellar to tap, debuting at the 1964 World’s Fair in New York and solving the draught beer quality challenges that had plagued sports stadiums and large venues for decades. A redesign in the early 21st century extended beer run capability to 1,000 feet; enabling the large-format venue beer service that modern stadiums and arenas depend upon.

As a fifth-generation family business, Perlick carries an ownership structure that generates a distinctive accountability. When five generations of a single family have built and maintained a brand’s reputation, the motivation to protect that reputation runs deeper than a corporate ownership structure can typically produce. The quality standards, the manufacturing precision, and the customer service commitment that Perlick maintains are the direct expression of this generational accountability; a legacy that shows in every product, every installation, and every interaction the company has with the bar and foodservice operators it serves.

At Jacio Indicius, we are proud to serve as an authorised Perlick dealer, bringing this century-old American bar engineering legacy to commercial operators across India, the Middle East, Gulf countries, the USA, China, and Asia; backed by our full professional service infrastructure covering installation, commissioning, training, maintenance contracts, and genuine spare parts support.

Perlick Corporation; A Century of Bar & Beverage Leadership

Founded	1917; Milwaukee, Wisconsin, USA (R. Perlick Brass Works, 2nd Avenue & Reed Street)
Ownership	Fifth-generation family business; privately owned, locally operated, Milwaukee-based for 108 years
Manufacturing	300,000 sq ft facility on Milwaukee’s northwest side; American-made, continuous production
Core Categories	Underbar equipment · Commercial refrigeration · Beverage dispensing · Brewery fittings · Glasswashing
Innovation Landmark	First glycol beer system transporting beer 100+ feet (Century Beer System, 1964 World’s Fair); later extended to 1,000 feet
Design Awards	Three consecutive Platinum Awards for Design Excellence, Design Journal (residential line, 2005 onward)
NSF Certification	Only manufacturer to offer NSF-certified open food refrigerated drawers in the commercial segment
Industry Position	Over 100 years as the acknowledged leader in commercial bar design, beverage equipment, and draught beer systems
Jacio Indicius Status	Authorised dealer; genuine Perlick products with full manufacturer warranty and comprehensive service support

A Century of Firsts; How Perlick Built the Commercial Bar Industry

The modern commercial bar as we know it; the modular underbar configuration, the remote draught beer system, the precision refrigerated storage that keeps ingredients and beverages at optimal temperatures; owes its existence in large part to the engineering decisions Perlick made across ten decades of continuous innovation. Understanding this history is not merely an exercise in corporate heritage appreciation. It is the context that explains why Perlick’s products, specifications, and technical standards function as the benchmark against which every competing bar equipment manufacturer measures itself.

When Robert K. Perlick established his brass works in 1917, the commercial bar environment was defined by improvisation and inconsistency. Beer was served from equipment that could not guarantee temperature consistency across a service period. Bar workspaces were configured around whatever equipment happened to be available rather than around the actual workflow requirements of bar service. Refrigeration was primitive, unreliable, and poorly integrated into bar operations. Perlick’s first products; valves, fittings, and components that improved the reliability and consistency of beer service; addressed these fundamental gaps with engineering precision.

The progression from component manufacturer to system designer was the strategic inflection that defined Perlick’s 20th-century trajectory. The development of the modular underbar system in the 1970s gave bar operators, for the first time, a configurable workspace designed around service workflow rather than imposed by equipment limitations. Ice bins, bottle storage, speed rails, sinks, and refrigerated drawers could be specified, arranged, and combined into a bar configuration that matched the specific operational requirements of each installation. This modular concept is now the industry standard; but it was Perlick who established it.

The Century Beer System was perhaps Perlick’s most commercially consequential innovation of the 20th century. Before the glycol beer system, draught beer quality degraded rapidly over the distances that large venues; stadiums, arenas, convention centres; required. Warm, foamy, inconsistent beer was the accepted consequence of serving draught at scale in large formats. Perlick’s glycol system maintained beer temperature from the keg to the tap across distances that previous technology could not serve. Debuting at the 1964 World’s Fair, it quickly became the standard specification for stadium and arena beer service across the United States and internationally; an innovation whose commercial impact is measured in billions of perfectly conditioned draught beer servings.

The Tobin Ellis Cocktail Station; Bar Design Elevated to Art

In the current generation, Perlick’s partnership with Tobin Ellis; six-time national bartending champion and celebrated bar designer; produced what the industry has recognised as a breakthrough achievement in underbar design. The Tobin Ellis Signature Series Cocktail Station resulted from an ambitious collaboration between Ellis’s professional bartending expertise and Perlick’s engineering team, creating a workstation that addresses the specific ergonomic, workflow, and performance requirements of professional cocktail service with a level of precision that generic underbar equipment cannot approach. The station is designed around how elite bartenders actually work; with every tool, every storage location, and every surface placement optimised for the physical movements and workflow sequences that high-volume cocktail service demands. This is bar equipment that improves bartender performance and cocktail quality simultaneously; a combination that translates directly into higher bar revenue and guest satisfaction.

NSF-Certified Open Food Refrigerated Drawers; A Distinction No Competitor Can Match

Perlick’s designation as the only manufacturer offering NSF-certified open food refrigerated drawers in the commercial bar segment is more than a certification point; it is the expression of an engineering philosophy that prioritises food safety compliance as a non-negotiable design parameter. NSF International certification for open food contact surfaces requires materials, construction methods, and cleanability standards that exceed most commercial equipment specifications. For bar operators in regulated markets; and increasingly, for operators anywhere whose customers and regulators are paying close attention to food safety compliance; Perlick’s NSF-certified refrigerated drawers eliminate the compliance risk that non-certified alternatives carry.

Perlick Commercial Product Portfolio; Full Range Available Through Jacio Indicius

Perlick's commercial product range covers every dimension of bar design, beverage service, refrigeration, and glasswashing. All products are manufactured in Milwaukee to the quality standards that five generations of family ownership and over 100 years of industry leadership have established.

Equipment Category	What It Delivers in Your Kitchen	Best Suited For
Underbar Equipment & Custom Bar Systems	Complete modular underbar system including speed rails, ice bins, drainboards, sinks, and custom configurations. Tobin Ellis Signature Series Cocktail Station. Custom bar design service drawing on decades of bar layout expertise. NSF-certified configurations available.	Bars, hotels, restaurants, nightclubs, stadium and arena hospitality
Commercial Refrigeration & Storage Cabinets	Back bar refrigerators in standard and all-black finishes. Underbar refrigerated cabinets, bottle coolers, and mug chillers. NSF-certified open food refrigerated drawers; the only NSF-certified option in this category. Single and multi-door configurations in multiple widths.	Bars, restaurants, hotel F&B, beverage operations requiring precision temperature management
Draught Beer Dispensing Systems	Century Beer System glycol dispensing; extended beer runs to 1,000 feet maintaining perfect beer temperature and carbonation. Beer towers, keg couplers, and dispensing hardware. Remote beer systems for large-venue deployment. Complete draught beer solution from cellar to tap.	Stadiums, arenas, large hotels, brewery taprooms, sports bars
Wine Dispensing & Preservation	Precision wine preservation and dispensing systems. By-the-glass wine dispensing with nitrogen or argon gas preservation. Ensures every glass poured from an open bottle maintains the quality of the first pour.	Wine bars, fine dining restaurants, hotel restaurants, tasting rooms
Brewery Fittings & Components	Comprehensive brewery fitting and hardware range including couplers, faucets, shanks, pressure regulators, and tubing. Engineered-quality components that Perlick has been developing since its Brass Works founding. Serving craft breweries and commercial brewing operations.	Craft breweries, microbreweries, brew pubs, large commercial brewing
Faucets & Dispensing Hardware	Patented faucet technology that has transformed the way venues serve beer. Forward-sealing faucets that prevent yeast build-up and reduce cleaning frequency. Multiple faucet styles for different beverage types and service formats.	Draught beer operations, cocktail bars, beverage dispensing stations
Glasswashing Equipment	Automatic undercounter and countertop glasswashers integrated into the Perlick commercial bar system. High-volume glass throughput with sanitation temperatures meeting food safety requirements.	Bars, restaurants, hotels, event venues with high glass turnover
Mobile Bar Solutions	Mobile bar units providing portability for event, outdoor, and socially-distanced service formats. Perlick’s newest product category, extending bar service to environments without permanent bar infrastructure.	Event venues, hospitality catering, outdoor F&B, corporate events
Ice Equipment & Management Systems	Ice management integrated into the Perlick underbar system. Ice bins, ice storage, and ice movement hardware designed around bar workflow and service efficiency.	High-volume bars, cocktail operations, hotel bars, stadium hospitality

Perlick Across Every Service Environment; Where a Century of Bar Engineering Delivers

Hotels; From Lobby Bar to Stadium-Scale Banquet Beverage Service

Hotel beverage operations span an extraordinary range of service formats; the intimate lobby bar serving precision cocktails, the large pool bar managing high-volume beer and mixer service, the rooftop bar where presentation is as important as performance, and the banquet beverage service that must supply thousands of poured drinks in a single evening event. Perlick’s product breadth means that a hotel group can specify a single brand relationship that covers every bar service format across all its properties; from the Tobin Ellis Cocktail Station in the flagship property’s premium cocktail bar to the Century Beer System servicing the convention centre’s multiple beverage stations.

In Middle Eastern and Gulf markets; where alcohol service operates under specific regulatory frameworks and luxury hospitality standards are exceptionally high; Perlick’s NSF certification, precision temperature management, and design quality position it as the specification of choice for operators who cannot afford to compromise on either compliance or guest experience.

Restaurants; The Perlick Bar as Revenue Engine

Bar revenue is increasingly critical to restaurant profitability, and the equipment that underlies bar service directly impacts the revenue that bar generates. Perlick’s philosophy; expressed in their commercial tagline ‘Pour More Profit with Perlick’; is that bar equipment is not a cost centre but a revenue multiplier. Faster, more efficient bar service means higher throughput per service period. Better draught beer quality means more poured, fewer complaints, and higher customer satisfaction. NSF-certified refrigerated storage protects food safety compliance. And the operational longevity of Perlick equipment; with documented examples of products still serving customers decades after installation; provides a total cost of ownership argument that positions Perlick as the economically superior choice over a full operational lifecycle.

Breweries & Taprooms; The Draught Expert’s Choice

For craft breweries, brew pubs, and taproom operations, the quality of the draught beer system is the single most critical factor in the guest’s perception of the beer being served. A poorly maintained or inadequately designed dispensing system can turn exceptional beer into a mediocre draught experience; damaging the brewery’s reputation and reducing the value of the product it has invested most in producing. Perlick’s draught beer dispensing heritage; more than a century of glycol system development, faucet innovation, and keg coupling engineering; makes it the draught quality partner of choice for brewing operations serious about serving their beer as it was intended.

Stadiums, Arenas & Large-Format Entertainment Venues

The Century Beer System’s debut at the 1964 World’s Fair established Perlick as the solution provider for the specific challenge of large-venue beverage service: maintaining beer quality across the distances and throughput volumes that stadium and arena concession operations require. Extended beer runs now reaching 1,000 feet, precision glycol temperature management, and the engineering robustness required for continuous operation during high-attendance events make Perlick the beverage infrastructure standard for major sports and entertainment venues internationally.

The Jacio Indicius Perlick Partnership; A Century of Excellence, Globally Supported

Perlick has spent over 100 years building the reputation that makes it the bar industry standard. Jacio Indicius brings the expertise and service infrastructure to deploy and support that standard in your market. Our authorised dealer status ensures genuine Perlick products with full manufacturer warranty protection. Our installation and commissioning capability ensures every system operates to specification from day one. And our ongoing maintenance and spare parts support protects your investment across its full operational life.

Installation & Commissioning	Factory-standard deployment by certified technicians. Equipment configured, tested, and verified against manufacturer specifications before your kitchen goes live.
Annual Maintenance Contracts (AMC)	Structured preventive maintenance schedules that protect operational continuity. Documented service records, priority response, and transparent pricing.
Genuine Spare Parts Supply	OEM-certified components supplied directly; no substitutes, no counterfeit risk, no warranty compromise. The right part delivered and installed correctly.
Equipment Demonstrations	Live in-kitchen demonstrations prior to purchase. Evaluate real-world performance, ask technical questions, and procure with full confidence.
Kitchen Design Consulting	End-to-end layout and equipment selection consulting; mapping your workflow, output volumes, and compliance requirements to the optimal equipment configuration.
Staff Training	Hands-on operational training covering correct use, cleaning protocols, safety procedures, and output optimisation; extending equipment life and maximising ROI from day one.

Perlick Commercial Equipment; Questions from Bar & Beverage Operators

What makes the Century Beer System different from standard draught beer setups?

The Century Beer System uses a glycol refrigeration circuit to cool the beer line from the keg to the tap, maintaining beer temperature within a fraction of a degree of its optimal serving temperature across distances that conventional direct-draw systems cannot serve. This consistent temperature management prevents the temperature fluctuation that causes foaming, flat beer, and off-flavours in conventional long-run draught systems. The system was extended in the early 21st century to serve runs of 1,000 feet; enabling the large-format venue beer service that modern stadiums, arenas, and convention centres depend upon.

Why is NSF certification important for bar refrigeration equipment?

NSF International certification for food contact surfaces requires materials, construction, cleanability, and performance standards that protect food safety in commercial environments. For bars that store not just beverages but also fresh garnishes, juices, dairy ingredients, and other open food items in refrigerated drawers, NSF certification provides independent verification that the refrigeration equipment meets the food safety standards required by commercial kitchen and bar operating regulations. Perlick’s status as the only manufacturer offering NSF-certified open food refrigerated drawers in this category gives operators a compliance assurance that non-certified alternatives cannot provide.

How does the Tobin Ellis Signature Series Cocktail Station improve bar performance?

The Tobin Ellis Signature Series was designed through a genuine collaboration between a professional bartending champion who understands the ergonomics and workflow of elite cocktail service and Perlick’s engineering team. Every element of the station; ice access, bottle storage, tool placement, surface ergonomics, and service workflow; was designed from the perspective of how a professional bartender actually works during high-volume service. The result is a workstation that reduces unnecessary movement, keeps every tool and ingredient within natural reach, and enables faster, more consistent cocktail preparation; translating directly into higher bar throughput, better cocktail quality, and improved bartender performance during peak service.